For Immediate Release

Free Wi-Fi Kindle on selected Italy 4 Real Tours

SEATTLE – July 27, 2011– Italy 4 Real, a Pacific Northwest-based travel company specializing in tours to Italy and Europe, announced today that travelers who purchase a tour on its website (italy4real.com) will receive the latest Kindle Wi-Fi reader on selected destinations.

“Giving our clients a top-notch experience is a priority for us,” said Rem Malloy, president and co-founder at Italy 4 Real.  “Helping them relax from the pressures of their day-to-day life by escaping with a good book is a great way to give our clients a better overall vacation.”

One of the company’s many areas of expertise is custom trip planning or FIT (frequent independent traveler) consulting services. For travelers who want to design an independent itinerary, the Italy 4 Real planning experts have extensive personal relationships with boutique hotel and villa owners, auto rental agencies, wineries and active holiday operators.

 "We offer that expert advice people want when planning an independent holiday and devices like the Kindle will allow them not only to read for pleasure but catch up on the lastest news and trends at their destination,” said Malloy.

According to Malloy, the Italy 4 Real philosophy is to provide its customers with the most personalized travel experiences possible through research, local knowledge and the development of customized vacation packages and small group tours that appeal to a broad range of new and experienced travelers.

About Italy 4 Real

Mother and son team, Deborah de Maio and Rem Malloy, launched Italy 4 Real in 1995 because they saw a need for a boutique tour operator that understood the hesitations and concerns of travelers going abroad. With extensive on-the-ground knowledge and understanding of culture differences, Italy 4 Real specializes in creating trips from beginning to end sending travelers on their way with the confidence and resources they need to travel solo. For more information, please call (425) 355-3711 or go to www.italy4real.com

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